Meet Billie

Billie Frances, LMFT, NBC-HWC, BCC, CWP


Mindfulness is at the heart of Billie Frances’ life and work. She is passionate about teaching others to master mindfulness techniques and make the changes needed to step into the next phase of their lives.

Billie started her journey as a therapist, helping others to heal their pasts. In 1993, she founded Guiding Mindful Change to empower authentic living and provide pathways to passionate, peaceful, purposeful living through mindfulness.

She is the founder of Mindful & Meaningful Coach Certification – a national program for heart-centered professionals who use proven coaching techniques to impact positive health behavior change. The program is a training provider for the International Consortium of Heath & Wellness Coaches (ICHWC) and Board Certified Coach (BCC).

Billie is a licensed therapist, a National Board Certified Health and Wellness Coach, a Board Certified Coach, an ACE Certified Health Coach and is the Master Coach for ACE’s Behavior Change Specialist program.  She is also a past president of the San Diego Professional Coaches Alliance, a Certified Wellness Professional, a multi-year presenter at the National Wellness Conference, and was named to the NWI Circle of Leadership.

Billie Frances has invested decades in developing her own skills and talents to better guide her clients and students. She has been at the forefront of helping others guide mindful change in their own coaching, and she is one of the few coaches who offers an extensive preparatory course for health & wellness coaches to become National Board Certified Health & Wellness Coaches (NBC-HWC).

Billie lives in San Diego and is a dedicated family member, an avid baseball fan, and an active Toastmaster.

Listen to how it all began:

Here’s what clients are saying about Billie and her mindful coaching methods:

"Billie's Masterful Coaching skills and her unique heart-warming touch she brings to the process just made the experience that much more enjoyable. I came away from the call with clarity and actions plans."

Fred Laskowski

"I highly recommend Billie...the skills you gain as a coach will set you apart from the rest. Most importantly, you will grow professionally and personally."

Colleen Linnertz, LMFT, BCC

"I am already feeling some shifts within. You're (We're) terrific."

Carol Ebert RN, BSN, MA, CHES

"Such positive 'stuff' I received from our connection. What a wonderful gift you are, Billie! Thanks so much...I can see that my training has enhanced my practice, but I'd like to go further with coaching."

Ava Dorrance

Don’t Wait Any Longer.

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